I've never been stuck in the wrong job. So when I had to write a film for an "undiscovered marketer" in a sales or finance type gig, I had to dig deep and think back to my childhood. Summers spent in my dad's office - he was a Chartered Accountant - where my only distraction from boredom was making words out of numbers on his calculator. That was one of my first pieces of tech. Ironic that I got to tell its story using the latest tech: a fully AI-generated ad film, for upGrad x MICA, written & directed by professionals.
AI-Generated SME Owner
AI-Generated Wrong Jobber
AI-Generated Sales Professional
Campaign Performance: 1 out of 7 people who were served the skippable video ad chose to watch it till the end | Stellar 2.5% CTR on the static ads across all three target segments.
