Three parody ad films set a tone of dark humour for the campaign 

We followed it up Facebook 360-Degree photos that came with an unpleasant surprise at 180-Degrees

Click and drag your mouse (or tilt and move your phone around) to explore

Click and drag your mouse (or tilt and move your phone around) to explore

Click and drag your mouse (or tilt and move your phone around) to explore

For "always-on" social, we trendjacked pop-culture events and news - like Lion King's release, Messi's tax fraud...
...and on slow days we gave friendly, relatable, everyday reminders about the need for insurance in life.
Results, Awards, Recognition etc.

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