I’m a data-led, international-award-winning, Senior / Executive / Whatever-The-Adjective-Or-Objective, Creative Director. If it helps, I have 15 years of work experience, and straddle equally well between right and left brain thinking.
The woman on my left is Dishpa - my partner in life, work, and profile pictures. She makes me better. I say this confidently, because I can't find a single decent solo picture to put up here.
I've worked with the world's top network agencies, and across diverse media channels ranging from Digital, Social, Content, and Influencer Marketing to TV, Print, Outdoor, and Public Relations.
My work has delivered results for big, global, small, and local brands alike, and across sectors like Automobile, BFSI, Edtech, FMCG, Lifestyle, and Luxury. For some of that work I've been honoured with some awards.
I work with numbers as well as I work with words, and the strategy behind my media is as good as the creativity behind my idea. I’m an engineer, perpetually inspired by all technology. I haven’t studied to be an MBA, but I have mastered it the hard way.
Since the last 3 years, I've been helping build upGrad as its Head of Creative and Content Marketing for India.
