The video released online and through in-mall activation on the respective Children's Days in India, Pakistan, and Bangladesh. It created instant conversations on social media, fuelled by influential people organically sharing it ahead.
It was the top trending campaign nationally on those days, and the video is being shared on WhatsApp even today. It also received wide spread trade media coverage.
results & recognition
The ad was highly appreciated by Sourav Ganguly (watch the video) while speaking at the campaign's launch press event, along with Twinkle Khanna, Pullela Gopichand, and hosted by Mandira Bedi.
The trio shared their experiences with failure and success, and discussed the importance of Surf Excel's message to society.
