The experiment revealed an uncomfortable truth about the beauty industry, media, and society in general. It got women talking and soon got covered by top fashion, beauty, and lifestyle publications, along with tens of online news sites and meme pages.
Coverage by Vogue
Coverage by ScoopWhoop
Coverage by Femina
Soha Ali Khan posted a no-make-up selfie, and tagged her friends to do the same
Jennifer Winget urged young women to use self confidence as their filter to look beautiful
VJ Anusha said there's nothing more important than loving yourself as you are
It helped launch Dove's global initiative "No Digital Distortion" in India. Media, celebrities, and women influencers pledged to post their real and completely unedited photos. To show young women and girls, that real beauty is in accepting your imperfections.
Aparna Badlani - Co-Owner And Curator Of Atosa
Chitrangada Chakraborty - Actor
Namrata Purohit: Co-Founder Of The Pilates Studio
Shikha Talsani: Actor
Pooja Dhingra: Pastry Chef
Prarthna Singh: Photographer
Results and Recognition
Recognition as the Top Trending Indian Marketing Campaigns of All Time by trade media
