Mastercard
Continuing a pioneer brand's Priceless legacy in a social world full of digital and mobile payment options, where out of timeline is out of sight and out of mind; and everything is meme and moment marketing.Â
The latest meme relevant enough to plug the brand into. Just an example of good bread & butter work, nothing else.Â
Father's Day - not another greeting, but some nostalgia for today's dads who were once in awe of their dad's Mastercard.
Diwali Greetings that set a new design style for the brand globally. A never-before use of the brand circles that initially got flak internally for "brazenly breaking brand guidelines" is today commonly used by different markets.Â
LIVA ECO - IMPACT OF FASHION
Showing the ugly side of fashion while being aesthetic.
